Say hello to Shannon, the creator, owner, and all around badass boss biz babe behind Hettie Joan.
She's a gorgeous young thing, isn't she? Hettie Joan is a lifestyle brand of well-made, stylish and functional everyday goods designed to help women embrace living their fast-paced lives in full bloom. It's a concept I connect with deeply, and Shannon's southern charm and love of color brings something beautiful to everyday accessories.
She dreamed up those patterns and put them right onto the most supple fabric, her notebooks are the perfect fit for your purse or bag, and those zippers? Pure butter. I want to live every single word of her manifesto, and I think the gift she gives women of making every day life (and chaos) beautiful is one of the best gifts we, as women, can give ourselves.
Hettie Joan's second collection launched today, and I couldn't be more proud of my dear friend Shannon. Stop on by, browse her shop, and cheer her on as she launches several beautiful new products out into the world.